Fetched on the Fairway can be thought of as the ‘UberEats’ of golf offering a way to get food, drink, and golf gear delivered to golfers on the course via a GPS enabled phone app.
A pilot phase at Brisbane Golf Club was a success and Fetched on the Fairway will be rolling out across Australia, with an eye to expand internationally.
Although the app never reached enough of the market to remain sustainable, the product launch and delivery was successful.